Spain

The starting point of this 5th International Congress on Rural Tourism “Reyno de Navarra”, devoted to ecotourism and nature-based tourism, was a series of key bottlenecks such as: scarcity of products adapted to new demands; lack of market intelligence on new demand profiles; lack of product innovation and specialisation; lack of specialised channels for promotion and marketing; and lack of ecotourism professionals specialised in heritage interpretation and speaking foreign languages.